If you run a business, you need to know about responsive web design. Responsive web design ensures that your website works on smartphones, tablets and desktop computers. With >50% of Americans going online with smartphones, and even more on tablets, we can’t risk doing things the traditional way. With a hat tip to the old saying “if it ain’t broke, don’t fix it”¬† – a website that doesn’t adapt to mobile devices is a broken website. Time to fix it!
Continue reading

Imagine for a moment that every adult in Maine spent just $20 this year on local goods. That’s a staggering $21 million going right back into the hands of local businesses and fellow artisans. Online stores make it dead simple to get those last minute stocking stuffers and support your local economy at the same time. Intavant created this list of local goods & goodies to get you on the right track!

Continue reading

A New York state law from 2008 may have a profound impact on how Maine websites collect sales tax. Earlier today, the United States Supreme Court decided not to hear the case brought against the New York state law by Amazon.com and Overstock.com, which would attempt to repeal the law and avoid forcing online retailers to charge state sales tax in NY.¬† Will the Supreme Court’s actions pave the way for Maine to start requiring merchants to collect online sales tax?

Continue reading

When is it okay to use a trademark on your website? Is your logo or product too much like the competitor’s? When do you risk being shut down and possibly taken to court, even being sued for extensive damages? Combined with some common sense and these 8 tests for trademark infringement, you can arm yourself against most of the common mistakes in infringement law.

Continue reading

A practical guide written in a technical style, Edward Hasted’s Software That Sells is more about software and less about selling. The book presents a clear overview of running a software company with some useful tips and strategies, but when it comes to marketing tactics it falls short.

Continue reading

On the shelves for almost ten years now, this book is still on my list of top business book recommendations. “The Tipping Point” by Malcolm Gladwell is one of those books that started a wildfire in the world of business psychology, and which continues to burn fiercely to this day.

Continue reading