On the shelves for almost ten years now, this book is still on my list of top business book recommendations. “The Tipping Point” by Malcolm Gladwell is one of those books that started a wildfire in the world of business psychology, and which continues to burn fiercely to this day.

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Google’s Webmaster Guidelines no longer suggests having relevant sites link to yours. They also removed their suggestion of submitting your site to relevant directories. This was brought up in Google Groups recently, and subsequently on the big Webmaster forums Digital-Point and Sitepoint. However based on the logic of these threads, which get pretty heated over Google vs. directories, Google is also suggesting that we don’t have relevant sites link to us!

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Google’s homepage is looking fairly normal lately with the classic logo, but Google is now displaying a short message about Doodle 4 Google which reads “Over 16,000 children drew doodles for Google’s homepage. Vote for the one that will appear here.” So now it’s our turn to decide what shows up on Google’s homepage! Not only that but make some kid’s day (erm… week? month? life?) by getting their sketch displayed on Google.com.

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Google has a tradition of doing zany things to their logo and Web site for holidays and other important events. Today Google greets us with a shockingly dark page and states “We’ve turned the lights out. Now it’s your turn…”. Google provides a little more detail, going on to say this is “… a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour“.

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