When launching a new website and making a DNS change, it’s not enough to simply hope everything was done correctly. Here’s a simple trick you can use to test DNS changes on a Windows PC before they ever hit your nameserver.
A degree of scepticism is observed in public response to the trademark infringement lawsuit filed against Microsoft by a small St. Louis design company for using the Bing name on their heavily publicized new search engine. Is this just a rally for publicity on behalf of the plaintiff? The case appears questionable, but there may be grounds for infringement nonetheless.
When is it okay to use a trademark on your website? Is your logo or product too much like the competitor’s? When do you risk being shut down and possibly taken to court, even being sued for extensive damages? Combined with some common sense and these 8 tests for trademark infringement, you can arm yourself against most of the common mistakes in infringement law.
Most websites have both a www and non-www version of the domain name, but typically they both show the same thing. If you’re concerned about how search engines are viewing your website, or just want to maintain a consistent URL for all users, you can automatically redirect visitors to the non-www version of your domain name (and vice versa).
Erika Andersen‘s book Growing Great Employees offers valuable lessons on nurturing employees that can be applied to many business relationships. The book is stuffed with actionable strategies on hiring and making the most of your employee relationships. Growing Great Employees is a little dull at times, but offers valuable guidance for anyone who works with real people.
A practical guide written in a technical style, Edward Hasted’s Software That Sells is more about software and less about selling. The book presents a clear overview of running a software company with some useful tips and strategies, but when it comes to marketing tactics it falls short.
A good book keeps me engaged. A great book inspires me. Blue Ocean Strategy is a great book. The business strategies presented by this book are powerful, insightful, and actionable. Blue Ocean Strategy tells you how to forge lucrative new market space and turn competition into a thing of the past.
On the shelves for almost ten years now, this book is still on my list of top business book recommendations. “The Tipping Point” by Malcolm Gladwell is one of those books that started a wildfire in the world of business psychology, and which continues to burn fiercely to this day.