Erika Andersen‘s book Growing Great Employees offers valuable lessons on nurturing employees that can be applied to many business relationships. The book is stuffed with actionable strategies on hiring and making the most of your employee relationships. Growing Great Employees is a little dull at times, but offers valuable guidance for anyone who works with real people.
A practical guide written in a technical style, Edward Hasted’s Software That Sells is more about software and less about selling. The book presents a clear overview of running a software company with some useful tips and strategies, but when it comes to marketing tactics it falls short.
A good book keeps me engaged. A great book inspires me. Blue Ocean Strategy is a great book. The business strategies presented by this book are powerful, insightful, and actionable. Blue Ocean Strategy tells you how to forge lucrative new market space and turn competition into a thing of the past.
On the shelves for almost ten years now, this book is still on my list of top business book recommendations. “The Tipping Point” by Malcolm Gladwell is one of those books that started a wildfire in the world of business psychology, and which continues to burn fiercely to this day.
“Unleashing the Ideavirus” by Seth Godin is a must-read for anyone involved in marketing products in this day and age. Seth shares a simple, raw, and very powerful recipe for creating products that sweep the market through word-of-mouth.