Are you planning on launching a new website? If your current website is already getting some Google traffic, and maybe ranking well for some keywords already, don’t make the mistake of ruining it with your launch. Even if your new website design has all the latest SEO tricks and tweaks, you stand a good chance of disappearing from search engines if you don’t plan ahead. This guide breaks down the key steps you should take to keep your existing SEO rank intact.
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Google’s Webmaster Guidelines no longer suggests having relevant sites link to yours. They also removed their suggestion of submitting your site to relevant directories. This was brought up in Google Groups recently, and subsequently on the big Webmaster forums Digital-Point and Sitepoint. However based on the logic of these threads, which get pretty heated over Google vs. directories, Google is also suggesting that we don’t have relevant sites link to us!

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Google’s homepage is looking fairly normal lately with the classic logo, but Google is now displaying a short message about Doodle 4 Google which reads “Over 16,000 children drew doodles for Google’s homepage. Vote for the one that will appear here.” So now it’s our turn to decide what shows up on Google’s homepage! Not only that but make some kid’s day (erm… week? month? life?) by getting their sketch displayed on Google.com.

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Google has a tradition of doing zany things to their logo and Web site for holidays and other important events. Today Google greets us with a shockingly dark page and states “We’ve turned the lights out. Now it’s your turn…”. Google provides a little more detail, going on to say this is “… a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour“.

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